So Good They Call You a Fake by Joshua Lisec

Author:Joshua Lisec
Language: eng
Format: epub
Publisher: LisecGhostwriting.com
Published: 2023-05-18T18:21:59+00:00

We dipped into the fundamentals of effective authorship when we documented your system for genius in Chapter 7. After all, that’s where the book writing process must start. No genius-system? No book.

“So Joshua, do I just make each step of my system its own chapter?”

Honestly?

Yeah. You do.

Once the literary stage is set—once readers are stoked out on the idea of finishing your book—it’s not that hard to sustain their motivation. Once you’ve gotten readers past the opening chapter, the structure of each and every subsequent chapter looks the same.

I told you previously that the first chapter of your book must be a sales letter for the rest. And the reason is, your first chapter is free. Curious browsers can peruse your first chapter at no cost on Amazon, in their Kindle app, on Audible, and so on. So your book ought not “start” there, in the sense that you begin dispensing advice right from page one. No, your opening chapter builds rapport with readers and sells them on buying and finishing the book.

And for when they do buy your book and flip to the remaining chapters, here’s how you should structure those.

Write a Book Readers Finish: The Chapter Template

Don’t worry; I’ll teach you how to write your book’s opening chapter as a sales letter shortly. But that’s just one chapter. Maybe ten, fifteen, twenty-five pages. We’ve got a whoooooooooooole book to write here.

So when it comes to modifying your genius-system into a book, that’s where we start—how the system gets packaged into a book.

As teased a few paragraphs ago, it’s a straightforward process for turning your market’s jobs to be done into chapters. Sometimes, it’s a literal one-to-one comparison—one chapter, one job to be done; next chapter, next job to be done; and so on. Other times, tasks to complete and beliefs to adopt before pressing onwards can and should be grouped into a themed chapter. For example, there are dozens of individual jobs to be done associated with writing a book (which is why people pay me six and even seven figures to do that as their ghostwriter, and five figures for my group program). However, this book would become inaccessibly long if I made each job a chapter. So I didn’t; I bundled all book writing- and publishing-associated jobs to be done into multiple chapters in this book. Much better than giving you dozens and dozens of chapters, one chapter per job to be done!

OK, that’s enough preamble about chapter templates and what they’re for. Put simply, you are going to graft your system step-by-step with no step skipped onto the structure of a book you will then write. It’s possible to add your own twists and variations on the theme (as this book does), but for most, it makes sense to learn the rules before breaking them. So my recommended structure for each chapter of your book looks like this:

The Story, Part I — A real-life example of the step done very right or very wrong, ending right at the cliffhanger moment of truth.

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